Choosing The Right Home Business For YOU

Choosing The Right Home Business For You © 2002 Elena Fawkner Pay any … at all to your email inbox and you’d be forgiven for thinking that the only way to run a business from home is on the In

Choosing The Right Home Business For You

Pay any attention at all to your email inbox and you’d be
forgiven for thinking that the only way to run a business
from home is on the Internet. Sure, many people are
running spectacularly successful Internet-based home
businesses. Many, many more are doing so even more
spectacularly unsuccessfully.

But what if you’re not interested in running an Internet
business? What if you want to start and run a home
business the old-fashioned way? Where do you start?

Actually starting any home business is the easy part.
The hard part’s deciding what that business should be.

So how do you even start the process of deciding on the
right home business for you? The key is to be methodical,
realistic, objective and patient.

Step 1 : Personal Inventory

The first place to start is to inventory your skills,
experience, interests, and personality characteristics.
These are what you have to work with – your raw
ingredients, so to speak.

Make a list of personal qualities and factors that you can
throw into the mix. Include things like:

your personal background;
training and education;
work and volunteer experience;
special interests and hobbies;
leisure activities;
your personality and temperament.

All of these qualities and factors make up what you know
and what you’re good at.

Step 2 : Identify What You Like

It’s one thing to know a lot about something or be good at
it. It’s quite another to enjoy it enough to want to make it
your life’s work. So, remove from the list you created in
Step 1 anything that you don’t really, really like doing or
which plain doesn’t interest you. No matter how good you
are at it. If you’re lucky enough to like what you’re good at,
as a general rule, stick with what you know.

Step 3 : Match Your Likes With Marketable Activities

If Steps 1 and 2 still haven’t suggested feasible home
business ideas, review the following activities that have
proven marketable for others and weigh them against
your “likes” from Step 2:

Crafts – pottery, ceramics, leadlighting
Health and Fitness – aerobics instructor, network marketing
for a health products company, home health care
Household Services – cleaning, gardening, shopping
Professional Services – attorney, architect, interior
designer
Personal Services – make-up artist, hairdresser
Business Services – business plan writer, meeting planner
Wholesale Sales – antique dealer, dropshipper
Retail Sales – children’s clothing, widgets
Computers – web design, internet training.

You get the idea. This is not an exhaustive list, obviously.
You can visit the AHBBO Ideas Page for a list of over 500
home business ideas at http://www.ahbbo.com/ideas.html .

Step 4 : Make a List of Business Ideas That Fit With Your
Likes From Step 2

By the time you’re done, you’ll have a hitlist of possible
matches between your skills and interests on the one
hand and home business ideas utilizing those skills and
interests on the other.

Step 5 : Research

Armed with your list from Step 4, identify those ideas that
you think have marketable potential and then research
whether that belief is accurate. In order to have
marketable potential, the idea must satisfy the following
criteria:

It must satisfy or create a need in the market. The
golden rule for any business is to either find or create a
need and then fill it.

It must have longevity. If your idea is trendy or faddish,
it doesn’t have longevity. Go for substance over form in
all things.

It must be unique. This doesn’t mean you have to invent
something completely new but it does mean that there has
to be some *aspect* of your product or service that sets it
apart from the competition. This is easy if you go for the
niche, rather than mass, market. Don’t try to be all things
to all people. You’ll only end up being too little to too many.

It must not be an oversaturated market. The more
competition you have, the harder it will be to make your mark.
It’s unrealistic to expect no competition, of course. In fact,
too little competition is a warning sign either that your business
idea has no market or that the market is controlled by a few
big players. What you want is healthy competition where
it’s possible to differentiate yourself from competing
businesses.

This all gets back to uniqueness. If you can’t compete on
uniqueness, you must compete on price (or convenience).
If you’re forced to compete on price alone, that just drives
down your profit margin. Not smart business.

You must be able to price competitively yet profitably.
The price you set for your product or service must allow
you to compete effectively with other businesses in your
market, it must be acceptable to consumers and it must
return you a fair profit. If any one of these three is off,
move on.

Your business must fit with your lifestyle. If you’re
a parent of young children and you primarily want to start
a business from home so you can stay home with them,
a real estate brokerage business that requires you to be
out and about meeting with prospective clients is obviously
not going to work.

You’ll instead need to choose a business that can be
conducted entirely (or near enough entirely) from within the
four walls of your home office. Similarly, if your business idea
would involve having clients come to your home, you’re not
going to want an unruly 3 year old underfoot as you’re trying
to conduct business.

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